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Taking photos of food
An article about taking photos of your food on the BBC News site earlier this year highlighted the growing trend of restaurant customers snapping what their plates when they were brought to their table.
This has not only continued to become a more popular activity of the last few months, there are even blogs of people taking photos of people taking photos of food.
Is this important? And if you have a restaurant in your accommodation, what can you do about people taking pictures of your food?
My opinion would be that it’s something worth allowing, even encouraging:
- It keeps your kitchen sharp. If they know the food isn’t just coming from the pass to the tables but also to the wider world, everyone in the team is going to have more reason for things to look their best.
- It’s a great way to help market your hotel. Over 100 million people now use Instagram (Are you one of the businesses using Instagram?). Chances are, some of them will eat your food. If they like what they see, they’ll take a photo. They can then share it to Facebook, Twitter and your business page on Foursquare with a few taps on the screen.
Some restaurants are actively discouraging customers taking photos of food. Arguably, this is not good practice. Smartphone users are pro-active people, telling them they can’t do something will potentially result in them reaching out to social networks to vent on being banned from doing something with their phone. Chances are, if the food looks that great, they’ll still try and get a shot anyway.
If you don’t want a media circus at dinner time – there’s another alternative – turn it into an adventure.
New York chef and restaurant owner David Bouley wasn’t keen on photos being snapped at tables during service. Rather than ban it completely, he turned it into a unique dining experience.
“We’ll say, ‘That shot will look so much better on the marble table in our kitchen,’” Mr. Bouley said. “It’s like, here’s the sauce, here’s the plate. Snap it. We make it like an adventure for them instead of telling them no.”
What’s your take on guests and customers taking photographs in your hotel and restaurant? Let us know in the comments section below or tell us on Twitter or Facebook.
The post Taking photos of food appeared first on Overnight Success.
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